DENMARK: Carlsberg rejects "plagiarism" jibe
A Carlsberg advert from 1957
Carlsberg has denied that its new global advertising campaign plagiarises an earlier marketing slogan by a rival brewer.
Carlsberg's new tagline for its namesake brand, 'That Calls For a Carlsberg', is similar to a slogan used by Anheuser-Busch in 2001. At the time, A-B marketed Bud Light with the line 'This Calls For a Bud Light'.
The link has led to accusations of plagiarism by Carlsberg.
However, a spokesperson for the Denmark-based brewer told just-drinks that Carlsberg first used the phrase 'This Calls For a Carlsberg' between 1957 and 1959.
"So you can say Bud Light got it from us," said the spokesperson. "We have been aware of this, but do not see it as a problem," he added.
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