DENMARK: Carlsberg prices to be hit by rising costs
Carlsberg has announced that it, too, will raise its beer prices in the coming months.
The Danish brewer told just-drinks yesterday (13 December) that it will follow a raft of other brewers in upping its beer prices, having been "hit severely by the increased and still increasing prices of raw materials".
"Malt, hops, cans and glass prices have increased 15-30% from 2006 to 2007 - and are still increasing," a spokesperson for Carlsberg told just-drinks.
Consumers can expect to see price rises for Carlsberg's products "at higher levels than before", the spokesperson added. The company will do its best to reduce the impact of such increases of commodity costs, by "procuring raw materials on better conditions and by brewing beer more cost-effectively".
The spokesperson was unable to provide a time frame for the increases. "You have to ask the different markets," the spokesperson concluded.
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