DENMARK: Carlsberg plays down Asian targets
By just-drinks.com editorial team | 11 October 2007
Carlsberg has played down its previous strategy to become the largest Asian brewery in terms of output capacity by 2010, according to local reports.
The Danish brewer was cited by Jyllands-Posten yesterday (10 October) saying that it felt it halved its chances of Asian leadership after it sold its 25% stake in Hite Brewery last summer.
The company, which previously stated two years ago that it aimed to become sector leader in the continent, also admitted it was unable to fulfil this target through organic growth alone, but would need to seek acquisitions and joint ventures.
No-one was immediately available at Carlsberg to confirm the comments when contacted by just-drinks today (11 October).
Carlsberg recently confirmed its acquisition of Parag breweries in Kolkata and its Himneel brewery in Himachal Pradesh as well as launching All Malt Premium Beer in India. At the point of acquisition, the company said that it aimed to establish itself as a leader in India's domestic premium beer market.
Sectors: Beer & cider
Companies: Carlsberg
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There is currently 1 comment on this article
i have gone through the full article on just drink of carlsberg.Previously also i have been given my comments on it against carlsberg,may be they did not liked it because of corporate sector decision like it is known as carlsberg. But here i would say that if really carlsberg wants to enter in the major market with their local tied up arrangment, i can make their arrangment as a senior lavel management professional & though i have my own direct contacts with the management of breweries based in state to state where ever carlsberg wants to do enter. But will be subject to my terms. Mahendra Nathani
Mahendra Nathani said at 7:01 pm, October 11, 2007
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