The brewer has joined forces with Twitter

The brewer has joined forces with Twitter

Carlsberg has linked up with Twitter to launch an app aimed at fans of English football's Barclays Premier League. 

The free app, called Strikr, claims to be the first of its kind which collates and filters Premier League news, uniquely for every user. The app, available on Apple and Android devices, also encourages fans to share their ups and downs as they follow their teams' performances, Carlsberg said. 

The app was developed in collaboration with Twitter, as it uses hashtags and real-time conversations from the social media site. 

“The Premier League would be nothing without its fans, all 4.7bn of them, and this app allows fans to easily get involved with the banter before, during and after the match,” said Daria Rasmussen, senior digital manager at Carlsberg Group. 

The initiative is tied into a new global campaign that went live in September.  

The Danish brewer is also the current official beer sponsor of the Barclays Premier League. 

Last month, the company announced planned changes to its ownership structure