RESEARCH: Carlsberg must focus on developing markets for growth

By just-drinks.com editorial team | 3 March 2003

Carlsberg's will only be able to grow through the development of its global operations in Central and Eastern Europe and Asia, according to a new report from the beverage analyst Canadean. And with an increasing number of brewers looking in the direction of Eastern Europe, Carlsberg will have to devise a highly targeted campaign to obtain maximum benefits.

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Carlsberg's will only be able to grow through the development of its global operations in Central and Eastern Europe and Asia, according to a new report from the beverage analyst Canadean. And with an increasing number of brewers looking in the direction of Eastern Europe, Carlsberg will have to devise a highly targeted campaign to obtain maximum benefits.

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