UK: Carlsberg mulls replacing A-B at Glastonbury
Anheuser-Busch has called time on its sponsorship of the UK's Glastonbury music festival.
The brewer, which had been a sponsor of the three-day event since 2002, has not renewed its deal, which ended when the event was last held in 2005.
"Budweiser has decided to not renew its sponsorship of the Glastonbury Festival," Jim Gorczyca, UK marketing Director for Anheuser-Busch Europe, told just-drinks today (26 January). "We are currently reviewing a number of sponsorships in the music and sport arenas to complement our brand activity for 2007."
Although it is not known who will replace A-B as the official beer of the festival, just-drinks understands that Carlsberg is keen to fill the spot. A source close to the matter has said that the Danish brewer is in talks with event organisers.
The Glastonbury Festival, which has been running since 1970, is held in the south-west of England. In 2005, around 150,000 people attended the event, which returns this year after a one-year hiatus, with an increased capacity of 175,000.
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