Carlsberg said it wants to streamline operations

Carlsberg said it wants to streamline operations

Carlsberg has merged its Northern and Western Europe units into one region to align its commercial and supply chain structures.

The current head of Northern Europe for Carlsberg, Jørn Tolstrup Rohde, will run the newly-created Western Europe Region, the Danish brewer announced late last month. Former Western head Jesper Friis is leaving Carlsberg to join food group Danish Crown.

Carlsberg CEO Joergen Buhl Rasmussen said: “Having the region under one leadership enables our resources to be further focused and aligned, whilst speeding up the implementation of common commercial capabilities and best practices across our European markets. It will also mean that our new supply chain structure will then mirror our commercial set-up.

Last month, Rasmussen said the group was not looking to raise its geographical profile by moving into Africa or Latin America.