Carlsberg gets set for Euro 2012

Carlsberg gets set for Euro 2012

Carlsberg has launched a Europe-wide digital marketing campaign via Facebook that offers consumers the chance to win tickets to the UEFA Euro 2012 Championships.

Carlsberg will use television, outdoor and point-of-sale advertising across the continent to encourage consumers to visit the brewer's Facebook page. Once there, consumers will be able to take part in a series of challenges every month in order to try to win tickets to next year's international football tournament.

Tickets have already sold out for the competition, which takes place jointly in Poland and Ukraine next summer. Carlsberg's campaign, named the 'Carlsberg Fan Challenge', will also lead to one winner getting the chance to present the Man of the Match award after the Euro 2012 final.