Carlsberg has unveiled three new ads to support the launch of its Seth & Riley's Garage alcoholic lemonade brand.

The ads, available to view on YouTube from this week, will also air on TV in ten countries, including Canada, Russia and Denmark, Carlsberg said today (23 April). They form part of the ‘Kind of genius. Kind of’’ campaign for Seth & Riley's Garage, which launched in Canada and Europe this month.

Carlsberg has said the new product represents the company's entry into the 'hard drinks' category aimed at young adults transitioning from sweet beverages to beer and wine.

To read a comment on the 'hard drinks' category and Carlsberg's “anti-alcopop proposition”, click here.