UK: Carlsberg launches Holsten draught version
Carlsberg has launched a draught version of Holsten Pils in the UK.
The Danish brewer's UK arm said it had the resources to invest behind a draught version of Holsten, something that was lacking from previous owner Holsten UK.
Carlsberg UK marketing director Darran Britton said: "We conducted extensive research amongst consumers into the Holsten Pils brand after we acquired it. The most compelling finding was that many consumers believed that Holsten Pils was available in a draught version but just not stocked at their local pub.
"Carlsberg UK is able to plug that gap easily and meet a consumer demand by launching a draught version of Holsten Pils."
Britton said the launch would help the brewer build on Holsten's standing as the number three premium packaged lager in the UK.
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