Carlsberg has launched a draught version of Holsten Pils in the UK.

The Danish brewer's UK arm said it had the resources to invest behind a draught version of Holsten, something that was lacking from previous owner Holsten UK.

Carlsberg UK marketing director Darran Britton said: "We conducted extensive research amongst consumers into the Holsten Pils brand after we acquired it. The most compelling finding was that many consumers believed that Holsten Pils was available in a draught version but just not stocked at their local pub.

"Carlsberg UK is able to plug that gap easily and meet a consumer demand by launching a draught version of Holsten Pils."

Britton said the launch would help the brewer build on Holsten's standing as the number three premium packaged lager in the UK.