Carlsberg sponsored Euro 2012

Carlsberg sponsored Euro 2012

Carlsberg has signed a three-year deal to be the official beer of England's Barclays Premier League.

The sponsorship starts at the beginning of the 2013/14 season in August and allows the Danish brewer access to league images for branding as well as hospitality rights, Carlsberg said today (15 January). Financial details of the deal were not disclosed.

“The Carlsberg brand has a long association with football and we are delighted that this partnership with the Premier League provides us with another platform with which to connect with consumers and football fans around the world and drive greater engagement with the Carlsberg brand,” said Tom Moradpour, Carlsberg brand VP.

Carlsberg is already the official beer for Premier League clubs Arsenal and Tottenham Hotspur. It also has a long-standing relationship with Liverpool FC and sponsored the Euro 2012 football tournament in Poland and Ukraine.