UK: Carlsberg kicks off GBP4m ad campaign

By | 4 March 2013

Carlsberg is supporting its namesake beer

Carlsberg is supporting its namesake beer

Carlsberg has unveiled its latest UK ad, part of a GBP4m (US$6m) campaign in support of its namesake lager.

‘The Crate Escape’, which can be viewed below, hits UK screens today (4 March) and has already aired in Ireland, Belgium and Sweden, Carlsberg said. It features the Elmer Bernstein score for ‘The Great Escape’ movie.

Last month, Carlsberg reported a rise in full-year profits despite its core Russian market remaining flat.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Carlsberg

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