Carlsberg has shown interest in becoming the main sponsor for the Champions League, which is currently sponsored by Heineken.

Speaking to just-drinks today (25 May), a spokesperson for Carlsberg answered the claims that the company was interested in the event by saying: "It's an 'if' or 'maybe.' If they come to us, the sponsorship becomes vacant and we have the money, we'd certainly look into it."

The Danish brewer was cited in Esmerk this week, saying that it plans to invest over DKK5bn (US$0.9bn) in new breweries and developing operations. The spend will involve a new brewery in Fredericia, Denmark, annual investments in its joint venture Baltica Beverages Holding (BBH), and a development of Asian operations.