Carlsberg has appointed a new managing director for its South Asia Breweries joint venture in India.

The company said late last week that Pradeep Gidwani, who has previously worked for Red Bull in Asia, Fosters in India, United Distillers, Moet Hennessy and Unilever, will take on the role of managing director for the Carlsberg subsidiary in the country.

Carlsberg senior vice president and chairman of South Asia Breweries Jesper Madsen said: "We are delighted to have Pradeep on board the Carlsberg team in India. He brings to us vast experience in the food and beverage industry with a career spanning over 21 years."

Gidwani, who will take on the position at South Asia Breweries from 15 October, added: "I feel privileged to have the opportunity to take on this dynamic role of leading Carlsberg and its brand's entry into the Indian market."

Yesterday, Carlsberg confirmed it is awaiting government approval for the purchase of the Kolkata-based Parag brewery and declared plans to become the leader in India's domestic premium beer market.

Local reports last week suggested that the purchase will cost South Asia Breweries, which Carlsberg operates with Sri Lanka's Lion Brewery Ceylon, in the region of INR320m (US$7.9m).