UK: Carlsberg gives San Miguel TV, cinema push

By Olly Wehring | 8 August 2011

Carlsberg has lined up a television and cinema advert for Mahou San Miguel's namesake beer brand in the UK.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Carlsberg has lined up a television and cinema advert for Mahou San Miguel's namesake beer brand in the UK.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Preview of the Year 2012 – Part II: Beer & Cider
The second part of January's management briefing sees Spiros Malandrakis and Zsuzsa Szilagyi, alcoholics drinks analysts at Euromonitor International, turn their attention to beer and cider. What does 2012 look like for long drinks?

UK: Heineken launches sixth ad in Foster's 'Good Call' push
Heineken has lined up the latest execution in the current UK campaign for its Foster's beer brand.

Comment - Carlsberg (Lime) Wedges War on Corona
Carlsberg is seeking to use the rising popularity of its San Miguel brand in the UK to launch what looks like the next-generation Corona Extra.

Market research related to this article

Carlsberg A/S in Beer - World
Carlsberg was the world’s fourth largest brewer in 2010, but continued to see its global share fall due to its reliance on the low-growth regions of Western Europe and Eastern Europe. The profile looks at the problem and how the company can enhance i...

Carlsberg Croatia Company Watch 2010
The Carlsberg Croatia Company Watch report contains a detailed analysis of the company’s activities in the Croatian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and mod...

Carlsberg Bulgaria Company Watch 2010
The Carlsberg Bulgaria Company Watch report contains a detailed analysis of the company’s activities in the Bulgarian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and m...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page