UK: Carlsberg gives Citrus lager brand TV debut

By | 29 May 2013

Carlsberg is giving its low-abv Citrus brand a push with a TV ad campaign. 

The 2.8% abv lager, which launched in the UK off-trade in February, feautures in a new version of Carlsberg's 'Crate Escape' ad, the brewer said today (29 May). During the spot based on the 'The Great Escape', viewers are advised to "try new Carlsberg Citrus, blended with natural limes". 

The ad, which can be seen above, premiered in the UK across the Bank Holiday weekend and will continue to appear on channels including TV1, Channel Four, Five, Sky One, Sky Sports and Dave until the end of next month.    

Carlsberg describes the beer as "smooth" with "a blend of Persian and Key limes". 

The Danish brewer also gave a TV debut to its San Miguel Fresca brand at the weekend

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Carlsberg

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