Carlsberg  plans to establish its Holsten brand in Asia and Eastern Europe, the company's CEO was quoted in the German press today saying.

Holsten sells close to 1m hectolitres in exports and licensed sales abroad. But CEO Nils Andersen believes this can be far higher. He was speaking at the Club of Hamburg Economy Journalists.

He said that if initial sales in Asia and eastern Europe were strong enough, the beer will be also produced there.