INDIA: Carlsberg expands Okocim Palone beer

By | 29 September 2008

Carlsberg is to expand sales of its Okocim Palone beer across India, the firm has said.

A Carlsberg spokesperson told just-drinks that the Danish brewer has begun producing Palone at its breweries in Alwar, Rajasthan, North West India and Aurangabad, Maharashtra, West India.

"Accordingly, we are introducing Palone in more markets and have launched Palone in Rajasthan, Maharashtra and Goa," said the spokesperson.

"Further we have started Palone can production in our brewery in Himachal Pradesh, and this has given us the capability to supply East and North East India."

Competition is growing on India's beer market, and news of Carlsberg's expansion has coincided with an announcement by domestic firm United Breweries that it plans to launch two new premium beers under the Kingfisher label.

Palone was previously only produced at the Carlsberg brewery in Himachal Pradesh in Upper North India.

Sectors: Beer & cider

Companies: Carlsberg, United Breweries

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