MYANMAR: Carlsberg brewery to be unveiled by end of 2014

By | 9 July 2013

Carlsberg announced its Myanmar JV in September

Carlsberg announced its Myanmar JV in September

Carlsberg has confirmed to just-drinks it will complete its Myanmar brewery before the end of next year.

The Danish brewer announced in February a JV with local firm Myanmar Golden Star Breweries to make and distribute Carlsberg-owned brands. The deal, which had an initial investment of between US$35m and $50m, would also see a brewery built in the country, Carlsberg said at the time.

A Carlsberg spokesperson today (9 July) told just-drinks: “The factory is due to be ready by the end of next year."

The factory will be built in Bago Region, north of Yangon and on the main road network connecting the south and north of Myanmar, the spokesperson added. Asked what beers the factory will produce, the spokesperson said: "We are currently reviewing the competitive landscape in Myanmar and doing research to understand its consumers. It is clear that aspirational brands such as the Carlsberg brand will be appealing."

The spokesperson also said it is too early to say if the factory will produce new local brands for the Myanmar market.

Carlsberg is not the only brewer interested in Myanmar, which has opened up to international companies in the wake of political reform. Heineken is to build a $60m brewery in Myanmar as part of its own joint-venture in the country. Last year, the Coca-Cola Co and Pepsico announced returns to the country.

Expert analysis

Myanmar - ISA Country Report

This report contains detailed forecasts and analysis for Myanmar, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Country Report contains detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA Country Report is easy to integrate into reports, presentations and newsletters.

Sectors: Beer & cider, Emerging markets – BRIC

Companies: Carlsberg, Heineken, Coca-Cola Co

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