CHINA: Carlsberg breaks ground on new brewery
The new brewery will make brand Carlsberg beer
Carlsberg has started construction on a major new brewery in southern China as it targets an annual 15m-hectolitre capacity in the country by 2015.
The facility, on a ten-million hectolitre greenfield site in Dali, Yunnan Province, is expected to be the company's second biggest brewery globally, behind its 12m-hectolite Baltika site in Russia. The initial phase of the project is due to be completed in 2015, with a second phase operational by 2019.
During a ground-breaking ceremony last week, Carlsberg China's CEO Stephen Maher said the new brewery will “set the bar high” as Carlsberg aims to accelerate growth in the region. It will also increase the production capacity of local power brands Dali Beer and Feng Hua Xue Yue Beer, and boost local production of brand Carlsberg and Tuborg beers, Maher said.
Carlsberg announced plans for the brewery in June, saying it will invest RMB5bn (US$782m) in the project.
For a closer look at Carlsberg's presence in China, click here.
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