CHINA: Carlsberg breaks ground on new brewery
The new brewery will make brand Carlsberg beer
Carlsberg has started construction on a major new brewery in southern China as it targets an annual 15m-hectolitre capacity in the country by 2015.
The facility, on a ten-million hectolitre greenfield site in Dali, Yunnan Province, is expected to be the company's second biggest brewery globally, behind its 12m-hectolite Baltika site in Russia. The initial phase of the project is due to be completed in 2015, with a second phase operational by 2019.
During a ground-breaking ceremony last week, Carlsberg China's CEO Stephen Maher said the new brewery will “set the bar high” as Carlsberg aims to accelerate growth in the region. It will also increase the production capacity of local power brands Dali Beer and Feng Hua Xue Yue Beer, and boost local production of brand Carlsberg and Tuborg beers, Maher said.
Carlsberg announced plans for the brewery in June, saying it will invest RMB5bn (US$782m) in the project.
For a closer look at Carlsberg's presence in China, click here.
As we start our annual series of management briefings that focus on environmental sustainability, Ben Cooper looks at the importance of integrating the issue into all aspect of a company's operations ...
Carlsberg A/S - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings ...
In the second part of this month's management briefing, which shines the light on the importance of environmental sustainability in the brewing industry, Ben Cooper considers the impact of stakeholder...
Baltika aims to increase its share of both the Russian and international markets. The company plans to increase Baltika brand awareness abroad and make it one of the leading brands in the world. The c...
In the third part of this month's management briefing, Ben Cooper reviews the environmental sustainability of three of the world's biggest brewers: Anheuser-Busch InBev, Carlsberg and Diageo....
Baltika-Baku is expected to continue its endeavours to sustain its leading position in the beer category in Azerbaijan. Combining the wealth of experience from its owner Carlsberg and strong distribut...
The world’s fourth largest brewer, Carlsberg is working to reduce its reliance on struggling European markets. This profile considers the company’s decision to focus on emerging Asian markets and anal...
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- Sustainability in Spirits - Part I
- Will Craft Brewers be Tempted by Private Equity?
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- Diageo unveils sixth Johnnie Walker House in Asia