DENMARK: Carlsberg appoints West Europe SVP
Carlsberg has appointed Alex Myers as senior vice president for Carlsberg in the UK, Germany, Switzerland, Italy and Portugal. Together the markets account for about 50% of Carlsberg's turnover in Western Europe.
Myers,42, will replace Lars Fellman, who is retiring, from 1 March.
The position reports to Carlsberg's president and CEO, Nils S. Andersen.
Myers joined Carlsberg in November 2000 and is currently senior vice president for group sales & marketing. Previously he has held several commercial positions within Pripps Ringnes and Unilever.
In a statement, the brewer said the position as head in five Western European countries is a "consequence of Carlsberg's increased efforts to focus on customers and consumers in these mature and challenging markets."
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