By Chris Maddox

Carlsberg has appointed Jørgen Buhl Rasmussen as its new executive vice president. He will succeed Paul Bergqvist who is due to retire on 31 March 2006.

Rasmussen, 50, will head-up Carlsberg's presence in Eastern Europe, including BBH and Poland, as well as the Balkans, Turkey and Israel. He joins the brewer from the Gillette Group, based in the UK, where he is regional president for Russia, Central Europe (East), the Balkans, Turkey, Middle East and Africa.

"We are very pleased to have Jørgen Buhl Rasmussen join the executive management team," said Nils S. Andersen, president and CEO of Carlsberg. "He has many years of operational experience in markets of key importance to Carlsberg and brings to our group strong expertise in marketing and sales of fast-moving branded consumer goods."

Elsewhere, as of 1 January, Bergqvist's position as CEO of Carlsberg Sweden will be taken over by Stig Sunde, 42, who has been with Carlsberg since 2000. He is currently commercial director and deputy CEO at Carlsberg Sweden. Prior to this he was commercial director at Ringnes, Carlsberg's Norwegian subsidiary.

"The turnaround of our Swedish business is now well on track, and this allows Paul Bergqvist to pass on the job as CEO of Carlsberg Sweden to Stig Sunde," Andersen added. " However, we are very pleased that Paul has agreed to continue as a member of the BBH Board as well as to become chairman of Carlsberg Sweden, thus securing continuity in these two important businesses for Carlsberg."