Carlsberg makes Germany switch

Carlsberg makes Germany switch

Carlsberg has appointed Frank Massen as the CEO of its business in Germany.

Massen, who was previously managing director of the Trinks Group, replaces 62-year-old Wolfgang Burgard, who will remain on the board of the Carlsberg Deutschland business.

Burgard will "work on strategic tasks for the Carlsberg Group," the brewer said yesterday (11 May).

Massen has more than 20 years experience in marketing and sales. He joined Carlsberg Deutschland in 2005 as vice president of sales, before leaving for the Trinks Group in 2007.

Carlsberg yesterday maintained its forecast of a 20% rise in profits in 2010, despite a difficult first quarter in its key Russian market.