Carlsberg has restructured its regions following its joint purchase of Scottish & Newcastle, with a view to "focus more on innovation".

The company said today (29 April) that the 'Scheme of Arrangement' will be organised in four new regions: Eastern Europe, Northern Europe, Western Europe and Asia.

Baltika president Anton Artemiev will head Eastern Europe and become senior vice president and member of the executive committee. In his new role, Artemiev will
cover Russia, Ukraine, Uzbekistan, Kazakhstan and Belarus. "The region consists of companies from the BBH joint venture, except BBH Baltics which will become part of the region Northern Europe," the company said.  

The Northern Europe region will be headed by senior vice president Mikael Aro and
includes activities in Denmark, Norway, Sweden, Finland as well as the Baltic states of Estonia, Latvia and Lithuania.

Senior vice president Alex Myers will head the Western Europe region as well as the export & license business.

The region includes activities in the UK, Germany, Switzerland, Italy, Portugal, Poland, Turkey and SEE (Bulgaria, Croatia and Serbia) as well as including the Greek company Mythos, said Carlsberg.

France-based Brasseries Kronenbourg is to report directly to CEO Jørgen Buhl Rasmussen during the "integration process" and will be included in the region in due course, said the brewer.

The Asia region, which includes breweries in Malaysia, Singapore, Hong Kong, China, Vietnam, Cambodia, Laos, Nepal, Sri Lanka and India, will be led by senior vice president Jesper Bjørn Madsen who is also responsible for Malawi.

Carlsberg's executive committee consists of the executive board, namely CEO Jørgen Buhl Rasmussen, deputy CEO and CFO Jørn Jensen, the four regional senior vice presidents and four "functional heads".

The four functional heads will be senior vice president, group supply chain Kasper Madsen, vice president group sales and marketing Jan Hillesland, vice president group human resources Thomas Ekvall, and vice president group communications Anne-Marie Skov.

Buhl Rasmussen added: "We now have a management structure that can focus on future value creation by ensuring transfer of skills, best practices and synergies within and across each of the four regions. Our objective is to ensure profitable growth in all the markets where we operate, making Carlsberg the world's fastest growing global brewer."