DENMARK: Carlsberg announces $100m joint venture in Asia
By just-drinks.com editorial team | 18 December 2000
The Danish company Carlsberg has signed an agreement with the Asian Chang Beverage Company to form Carlsberg Asia Ltd, a 50-50 joint venture that will administrate and develop the companies' marketing and brewing activities in the Asian region. The brewer hopes the new joint venture will provide a platform for further growth of the Carlsberg brand and "improve earnings and cash flow in a fast expanding market".
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The Danish company Carlsberg has signed an agreement with the Asian Chang Beverage Company to form Carlsberg Asia Ltd, a 50-50 joint venture that will administrate and develop the companies' marketing and brewing activities in the Asian region. The brewer hopes the new joint venture will provide a platform for further growth of the Carlsberg brand and "improve earnings and cash flow in a fast expanding market".
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