UK: Carling to launch extra cold brand extension
By just-drinks.com editorial team | 28 May 2002
Carling, the UK's biggest selling beer, is set to launch a "super-chilled" version of its lager in June called Carling Extra Cold. Available in the on-trade from the middle of June, the brand extension will be backed by Carling's massive £35m marketing programme. The beer will dispensed from the same keg as the standard Carling but will be served at 2 degrees Celsius.
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Carling, the UK's biggest selling beer, is set to launch a "super-chilled" version of its lager in June called Carling Extra Cold. Available in the on-trade from the middle of June, the brand extension will be backed by Carling's massive £35m marketing programme. The beer will dispensed from the same keg as the standard Carling but will be served at 2 degrees Celsius.
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