Captain Morgans lime variant gets a US TV push

Captain Morgan's lime variant gets a US TV push

Diageo has lined up a television advert for the lime flavour variant of its Captain Morgan rum brand in the US.

The Captain Morgan Lime Bite 'Delicious Pours' campaign, announced yesterday (28 April), will feature three 15-second spots - 'Cry for Help', 'Deliciouser', and 'Sleepy' – which will appear during sports programming on ESPN, TBS and TNT.

The brand will also have a digital presence on Yahoo! Sports, as a sponsor of their NBA play-offs programming.

Captain Morgan Lime Bite was launched in the US in December.