US: Captain Morgan Lime Bite gets US TV push
By just-drinks.com editorial team | 29 April 2010
Diageo has lined up a television advert for the lime flavour variant of its Captain Morgan rum brand in the US.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo has lined up a television advert for the lime flavour variant of its Captain Morgan rum brand in the US.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Diageo's Dance with Moet Hennessy
Diageo has every reason to seek Moet Hennessy's hand, but the French firm's leader still has little incentive to offer it.
TANZANIA: Diageo's EABL shareholders back Serengeti Breweries buy
East African Breweries Ltd is close to taking control of Serengeti Breweries in Tanzania, after shareholders in the Diageo subsidiary backed the deal.
FRANCE: LVMH denies Moet Hennessy sale plan - report
The owner of Moet Hennessy, LVMH, has denied that it has any intention of selling the wine and spirits division to Diageo.
Market research related to this article
Spirits: The Market - US - September 2010
In this report, the second part of a two-part report on spirits, Mintel takes an in-depth market-centric view of the market. The consumer-centric view is covered in Mintel’s Spirits: The Consumer—U.S., August 2010....
