USA: Captain Morgan launches new global campaign
By just-drinks.com editorial team | 21 December 2000
Captain Morgan, the rum brand at the centre of controversy in the Seagram sale, has introduced three new television ads for the global market. "Here's to Bass" available in Canada and South Africa, along with "Mirage" and "Rescue", available in South Africa, were created by Grey Worldwide in New York.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Captain Morgan, the rum brand at the centre of controversy in the Seagram sale, has introduced three new television ads for the global market. "Here's to Bass" available in Canada and South Africa, along with "Mirage" and "Rescue", available in South Africa, were created by Grey Worldwide in New York.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press round up - AD, Pernod & Fortune Day 11
Constellation Brands is interested in some of Allied Domecq's spirits brands, according to reports today (15 April).
UK: Press round up – AD, Pernod & Fortune - Day 10
Maxxium Worldwide could come under pressure if Pernod and Fortune's Allied Domecq bid is successful, according to press reports today (14 April).
UK: Press round up. AD, Pernod & Fortune - Day 8
It's been a quiet day on the Pernod/Allied Domecq front.
