SOUTH AFRICA: Cape wines "stuck in the middle" in Germany
By Arnold Kirkby | 30 September 2002
South Africa holds a unique "stuck in the middle" situation in the German wine market, with a good potential in the specialist market, but with weaknesses in the mass market. According to a survey commissioned by Wines of South Africa (WOSA), through marketing consultants Marcon, Cape wines find themselves mainly at the entry level of the specialist field and at the top end of the mass market.
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South Africa holds a unique "stuck in the middle" situation in the German wine market, with a good potential in the specialist market, but with weaknesses in the mass market. According to a survey commissioned by Wines of South Africa (WOSA), through marketing consultants Marcon, Cape wines find themselves mainly at the entry level of the specialist field and at the top end of the mass market.
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