Product Launch - UK/BELGIUM: Cape Legends' Earthbound range

By | 11 September 2013

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Cape Legends' Earthbound range 

Category - Wine, South Africa, organic, Chenin Blanc 2013, Pinotage 2012 (14% abv), Sauvignon Blanc, Cabernet Sauvignon, Pinot Noir 

Available - From this month 

Location - UK- on-trade, specialist retailers; Belgium - on-trade 

Price - In UK, RRP of GBP10 (US$15.70) per bottle 

Distribution - To be confirmed 

Cape Legends, the fine wine division of South African drinks group Distell, has launched a new organic range called Earthbound. 

The range, which is being officially unveiled at the two-day Beautiful South tasting event in London starting today (11 September), includes a Chenin Blanc, Pinotage, Sauvignon Blanc, Cabernet Sauvignon. It also features a Pinot Noir, but this is not organic. 

The wines are made from grapes grown by Fairtrade producers fron Papkuilsfontein Vineyards, in the Darling district, near South Africa's west coast, the company said.

The Earthbound range is initially being sold in Belgium and are due to launch in the UK once a distributor has been finalised. A high-end variety of the wine, Sacred Earth, is also expected to be made available.

Berenice Barker, Cape Legends' international business manager, told just-drinks that the new brand's aim is to "make the brand global". "We are already in talks with an American retailer," she added.

Sectors: Product launches, Wine

Companies: Distell

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