CANADA; Sleeman sees profits leap on advertising push
Sleeman Breweries saw its third quarter net earnings jump 42%, compared to the same period last year, as an increase in advertising and promotional expenditures resulted in strong sales of both premium and value brands nationally. Canada's third-largest beer company behind giants Labatt Brewing Co. Ltd. and Molson Breweries, saw its revenues increase 22% C$48m, profit hit $C3.7m, compared with C$2.6m a year earlier.
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