Click through to view Campbell Soup Cos V8 V-Fusion Sparkling juice drinks

Click through to view Campbell Soup Co's V8 V-Fusion Sparkling juice drinks

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Campbell Soup Co's V8 V-Fusion Sparkling juice drinks

Category - soft drinks, carbonated, juice, low calorie

Available - From this month

Location - US, nation-wide

Price - Information not available

Distribution - Campbell Soup

Campbell Soup has upped its presence in the soft-drinks market with the launch of the V8 V-Fusion Sparkling line of juice drinks.

The 50-calorie drinks provide a combined serving of fruits and vegetables without added sugar, artificial colours, flavours or preservatives, the company said. The three flavours are Tangerine Raspberry, Black Cherry Pomegranate and Strawberry Lemonade and are available in grocery and mass merchandise stores nationwide.

“We know that people love the refreshing taste of soft drinks, but they’re looking for healthier options,” said V8 Beverages VP Dale Clemiss. “That’s why sparkling juices have enjoyed an unprecedented boom.”

Last year, Campbell announced plans to expand its presence in soft drinks with a raft of product launches in the second half the of the year. In October, the company launched its first advertising campaign in the US for the V8 brand, featuring actor Jackie Chan.