CPSI claims the labels on some Campbell brands are misleading

CPSI claims the labels on some Campbell brands are misleading

Campbell Soup Co has said it is reviewing a letter from a health group that threatens to sue the company for using allegedly “deceptive” labels on two of its juice brands.

US-based Campbell confirmed today (16 June) it had received a letter from the Center for Science in the Public Interest (CSPI), which claims the labels make “misleading statements about juice content, nutritional value, and overall healthfulness”. CSPI says it will take legal action against Campbell if it continues to use the labels, for its V8 V-Fusion Refreshers and V8 Splash juice drinks.

CSPI claims the labels “con” consumers into believing the products are 100% fruit juice when their contents are at most 25% juice.

But in a statement to just-drinks, Campbell said its products are labelled “in compliance with all laws and government regulations”. 

It added: “All of the information that consumers need about the nutrition provided in a bottle of V8 V-Fusion Refreshers and V8 Splash is clearly provided on the label.” 

Last year, Dr Pepper Snapple Group agreed to drop antioxidant claims from its 7UP range in the US after legal action from the CSPI.