US: Campbell agrees distribution deal with Coca-Cola companies
Campbell Soup Company, Coca-Cola North America and Coca-Cola Enterprises have entered into an agreement for the distribution of Campbell's beverage portfolio in North America.
The companies said yesterday (7 June) that CCNA will have the master distribution rights across the US and Canada for the company's vegetable juice drinks including V8 and Campbell's tomato juice. The agreement is effective immediately, with CCE and potentially other Coca-Cola bottlers distributing the beverages from September. Financial terms of the deal were not disclosed.
Coca-Cola North America president Sandy Douglas said: "This distribution agreement gives the Coca-Cola system some powerful brands that perfectly complement our own portfolio of fruit juices and juice drinks. This arrangement expands the Coca-Cola North America and CCE relationship with Campbell that began with the launch of Godiva Belgian Blends last year."
Campbell USA president Denise Morrison added: "The agreement supports two of our key business strategies: expanding our icon brands such as V8 and making our products more broadly available in new and existing markets.
"Campbell is well-positioned to deliver innovative products that meet consumers' wellness needs. Through this agreement, consumers will have greater access to the healthful Campbell beverages they are increasingly demanding through the many retail outlets served by Coca-Cola's leading beverage distribution system."
Campbell has been performing strongly in the US of late, thanks to the ongoing consumer demand for healthy beverages. The company owns the V8 vegetable juice brand, including drinks such as V8 Splash and V8 V-Fusion.
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