Product Launch - US: Campari's Cabo Diablo

By | 30 September 2013

Click through to view Camparis Cabo Diablo

Click through to view Campari's Cabo Diablo

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Campari's Cabo Diablo

Category - Spirits, liqueur, Tequila-based, 35% abv

Available - From October

Location - US, in the states of New York, New Jersey, Connecticut, Massachusetts, and Wisconsin

Price - SRP of US$22.99 per 75cl bottle

Distribution - Campari America

The US arm of Gruppo Campari has lined up a liqueur addition to the Cabo Wabo Tequila brand. Cabo Diablo is a blend of blanco Tequila and coffee.

Campari acquired an 80% stake in Cabo Wabo from musician Sammy Hagar for US$80m in May, 2007.

Show the press release

For coffee and tequila fanatics looking to shake up the mundane, it’s time to dance with the Diablo. Rolling out in select markets this fall, Cabo DiabloTM features a coffee punch coupled with an unmistakable tequila kick in this newest extension from the infamous Cabo Wabo® Tequila. Enjoyed best in chilled shots, unquestionably smooth Cabo Diablo is enticing, unpredictable and rebellious – a devilish mix perfect for any Halloween celebration.

Cabo Diablo delivers delectable sweetness and a silky body with notes of rich roasted coffee, vanilla and chocolate thanks to its coffee liqueur base made with the highest quality Arabica beans. That is accompanied by a burst of 100% blue weber agave Cabo Wabo Blanco Tequila that takes your taste buds to new heights, crackling with sweet notes of blue agave, honey and pepper.

“Cabo Wabo Tequila was founded by famed rebel rocker Sammy Hagar so we wanted to make sure we captured his devilish, no-holds-barred, fun-loving attitude in Cabo Diablo,” said Kathleen Schuart, Senior Marketing Director, Campari America. “With Cabo Diablo we take the popular coffee liqueur category and body slam it with a kick of our gold medal-winning blanco tequila that will make all other shots pale in comparison.”

As surprising as the deliciously smooth liquid itself, Cabo Diablo sports a unique color-changing label with a devilish surprise appearing only when the bottle is chilled. The 35% ABV Cabo Diablo is currently available in limited release in New York, New Jersey, Connecticut, Massachusetts and Wisconsin in 750mL ($22.99).

Original source: Company Release

Expert analysis

Tequila & Mezcal in G8 to 2015: Market Guide

Synopsis Canadean’s, "Tequila & Mezcal in G8 to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Tequila & Mezcal market in G8. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal market in G8. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in G8. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in G8. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2006 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in G8 with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches, Spirits

Companies: Gruppo Campari

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