US: Campari unveils Skyy Vodka bikini bottle

By | 23 May 2013

Click through to view Skyy Vodkas American Beauty Bottle

Click through to view Skyy Vodka's American Beauty Bottle

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Campari has teamed up with swimwear label L*Space to launch a limited-edition bottle for its Skyy Vodka brand.

The 75cl American Beauty Bottle, which is dressed in a custom-designed stars-and-stripes bikini, will sell for US$18.49 across the US, Campari said today (23 May). It will only be available in the summer months, a Campari spokesperson said.

Skyy Vodka head of marketing Umberto Luchini said: “As American brands, the Skyy Vodka and L*Space Swim collaboration celebrates US pride and is a unique way to add a fashionable twist to our iconic cobalt blue Skyy bottle." 

This month, Campari launched a TV campaign for its Skyy Infusions Moscato Grape.

Expert analysis

Vodka in United States to 2016: Databook

Canadean’s, "Vodka in United States to 2016: Databook" contains detailed historic and forecast Vodka consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Vodka available in United States, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United States alcoholic drinks value chain and for new players considering entering the market.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Campari, Skyy

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