Camparis Appleton Estate Reserve Blend does not carry an age statement

Campari's Appleton Estate Reserve Blend does not carry an age statement

Gruppo Campari has launched its newly-rebranded Appleton Estate Reserve Blend in the UK, replacing the eight-year-old expression of the rum brand.

The company said today that Reserve Blend has a similar taste profile to Appleton Estate 8 Year Old. However, Reserve Blend will not carry an age statement.  

The Italian drinks company released details of Appleton's brand name and packaging update in April last year.  

"The new packaging and use of the word 'blend' in our range names allows us to celebrate blending as a key factor in premium rum's rich and complex flavours and at the same time provides consumers with an easy way to navigate the range," said Nick Williamson, marketing director for Campari UK.

The UK range also comprises Appleton Estate Signature Blend and Appleton Estate Rare Blend 12 Year Old. Both have seen name changes, from Appleton Estate V/X and Appleton Estate Extra 12 Year Old, respectively. 

There is no change to the names, packaging or liquid for Appleton Estate 21 Year Old Jamaica Rum or Appleton Estate 50 Year Old Jamaica Rum, the company said. 

Earlier this month, Campari launched new rum brand Baron Samedi.