Campari has announced its new marketing campaign, called Hotel Campari, starring actress Salma Hayek.

The campaign includes print, television and online advertising, and a limited edition collectable calendar.

Campari said today (29 November) that Hayek added "excitement and sensuality" to its campaign, because of her stylish and distinctive image.

"The secret ingredient in Campari is passion. I was amazed to experience that passion during the making of Hotel Campari by Mario Testino, Mathew Rolston and the wonderful creative team at Campari," said Hayek.

Gruppo Campari group marketing director Bob Kunze-Concewitz said: "Campari once more communicates passion in an absolutely coherent manner on an international basis. It is an holistic multimedia campaign that brings the brands' values to life through intriguing vignettes. Working with world renown artists like Salma Hayek, Mario Testino and Mathew Rolston to create Hotel Campari was magical."

Campari's Calendar, now in its eighth edition, will be produced in a limited edition of 9,999 copies.