US: Campari launches Skyy Infusions Moscato Grape push

By | 21 May 2013

Campari has unveiled the TV campaign behind its latest flavoured vodka, Skyy Infusions Moscato Grape.

The spots will roll out across the US throughout the year, supported by digital, print and outdoor advertising, Campari said yesterday (20 May). The company said the “Be Part of the Art” campaign is inspired by “Moscato madness”, which has seen the grape embraced by hip hop artists, sparking a spike in sales for Moscato wine in the US. 

Yesterday, a Mintel analyst said there has been a 33% rise in volumes for Moscato in the US because of “Moscato madness”.

Skyy Infusions Moscato Grape was launched in March.

Expert analysis

Davide Campari Milano SpA - SWOT, Strategy and Corporate Finance Report

Davide Campari Milano SpA - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Campari, Skyy

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US: Campari launches Skyy Infusions Moscato Grape push

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