ITALY: Campari, Illycaffè readies Illyquore coffee liqueur
Gruppo Campari and Illycaffè have unveiled an addition to the coffee liqueur category, which will intially be released in Italy before rolling out globally.
Illyquore, a 28% abv liqueur, will be available in the Italian on-and off-trade from next month at a recommended retail price of EUR12 (US$18.65) per bottle, the two companies said today (11 June). Distribution will expand to "other countries", Campari said, from the beginning of next year.
"The product that sees Illycaffè and Gruppo Campari working together is an Italian recipe for a coffee liqueur, modified and made unique thanks to the input from two outstanding 'Made in Italy' companies," said Andrea Illy, chairman and CEO of Illycaffè. "This exclusive high-end partnership enables all illy taste lovers to enjoy it in a new way, in line with Campari's style and passion".
Bob Kunze-Concewitz, Gruppo Campari's CEO, added: "The meeting between Campari and Illycaffè is a perfect combination between two great Italian companies renowned for the quality of their brands at a worldwide level. We believe that the launch of Illyquore in Italy is just the first step enabling us to be present all over the world with an unrivalled offer.".
Earlier this year, Illycaffè finalised its global joint venture with The Coca-Cola Co., kickstarting it with the launch of three premium RTD coffee products across a number of European markets. The joint venture, named Ilko Coffee International, will introduce chilled RTD espresso-based coffees including a black caffè, a cappuccino and a latte macchiato, across 10 European markets.
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