Roy Danis will join Campari from Jose Cuervo International

Roy Danis will join Campari from Jose Cuervo International

The North American arm of Gruppo Campari has created the new role of managing director, and poached the head of Jose Cuervo International to assume the position.

Roy Danis, who has also worked for Aveniu Brands in the US, will oversee the day-to-day operations at Campari’s US, Canadian and Puerto Rican business, the company said late last week. Danis will start in the new position next month, and will be based out of Campari America's office in San Francisco.

As well as his time with Aveniu Brands, owned by Spain's Cordoniu Group and formerly known as AV Brands, Danis has worked for Diageo, Pernod Ricard, The Seagram Company and WJ Deutsch & Sons.

He will report to Campari America's CEO & chairman, Gerry Ruvo.

Campari America changed its name from Skyy Spirits at the start of this year.