Ugo Fiorenzo is the new managing director of Campari America

Ugo Fiorenzo is the new managing director of Campari America

Gruppo Campari has named Ugo Fiorenzo as its new managing director of Campari America. Fiorenzo fills a position that was vacant for more than seven months, following Roy Danis' departure late last year.

A spokesperson told just-drinks that Jean-Jacques Dubau, managing director of North America, was leading Campari’s US business on an interim basis.

The US represents 20% of Gruppo Campari's sales and Fiorenzo will report directly to Dubau, managing director of North America, which comprises US, Canada, Mexico, Jamaica, Caribbean, Central America.

Fiorenzo has been with Campari for about ten years, most recently serving as senior market director of Gruppo Campari subsidiary J Wray & Nephew in Jamaica.

Dubau said: "Utilising both his sales and marketing expertise, he will help us accelerate our business around our four key growth pillars - maximising portfolio potential, building true distributor partnerships, creating operational effectiveness, and nurturing brand & company advocates."

Fiorenzo will be based at the Campari America headquarters in San Francisco.

Last month, Campari announced a new look for its Appleton rum range.