US: Campaign to promote recycling launched
The American Beverage Association (ABA) has helped launch a coalition to revitalise recycling in the US.
The National Recycling Partnership includes the US Environmental Protection Agency, the Food Marketing Institute, and the Grocery Manufacturers and International Bottled Water associations.
Its first priority is adopting consistent, precise language and consumer-friendly icons for labelling and advertising.
"We are proud to be a partner in this innovative and progressive coalition," said ABA president Susan K. Neely (pictured), calling the partnership "a new, important chapter in the beverage industry's promotion of recycling".
Packaging produced by ABA members represents 1.7% of yearly municipal waste - the country's most recycled consumer packaging - with more than half of all aluminium containers recycled. Plastic bottles are also commonly recycled, as is glass, particularly near processing facilities.
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