UK: Calypso launches ‘High School’ water

By just-drinks.com editorial team | 8 October 2008

Soft drinks company Calypso has unveiled a High School Musical 3 - Senior Year branded flavoured natural mineral water in the UK, to coincide with the release of the film this month.

The water has been launched through a partnership between Calypso and Disney Consumer Products and contains "natural fruit flavours with mineral water from the company's own approved source in North Wales", the company said today (8 October).

The drink has been launched in four packs of 350ml bottles, featuring two fruit flavour varieties with no added sugar: strawberry & blueberry, and apple & cherry.

The product launch coincides with the movie release and is available through multiple retail channels including Morrisons and Sainsbury's with a RRP of between GBP1.69 (US$2.95) and GBP1.79.

Richard Cooke, Calypso's sales and marketing director said: "The new packs have been specially designed with youth appeal with a unique shape, a sports cap, an upbeat colour palette and clearly identifiable HSM icons.

"These new packs are the latest in our Disney series and follow on from the hugely successful Pirates of The Caribbean drinks."

Sectors: Soft drinks, Water