UK: Calypso launches ‘High School’ water

By | 8 October 2008

Soft drinks company Calypso has unveiled a High School Musical 3 - Senior Year branded flavoured natural mineral water in the UK, to coincide with the release of the film this month.

The water has been launched through a partnership between Calypso and Disney Consumer Products and contains "natural fruit flavours with mineral water from the company's own approved source in North Wales", the company said today (8 October).

The drink has been launched in four packs of 350ml bottles, featuring two fruit flavour varieties with no added sugar: strawberry & blueberry, and apple & cherry.

The product launch coincides with the movie release and is available through multiple retail channels including Morrisons and Sainsbury's with a RRP of between GBP1.69 (US$2.95) and GBP1.79.

Richard Cooke, Calypso's sales and marketing director said: "The new packs have been specially designed with youth appeal with a unique shape, a sports cap, an upbeat colour palette and clearly identifiable HSM icons.

"These new packs are the latest in our Disney series and follow on from the hugely successful Pirates of The Caribbean drinks."

Sectors: Soft drinks, Water

View next/previous articles

Currently reading -

UK: Calypso launches ‘High School’ water

There are currently no comments on this article

Be the first to comment on this article

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page