UK: Calypso extends Disney partnership

By | 24 March 2006

Calypso Soft Drinks has tied up with the forthcoming Disney film Pirates of the Caribbean - Dead Man's Chest.

The company said yesterday (23 March) that it would release 'Caribbean Curse' and 'Bootstrap Blackcurrant' in cluster packs of four 250ml bottles with sport-cap. The packaging features the film's skull and crossbones logo along with a close-up of Johnny Depp as one of the pirates. The drink is targeted at both boys and girls aged between six and eleven years old.

The drinks will be available from 24 April, initially in Waitrose supermarkets, and will have an on-pack promotion offering a free film poster in return for four tokens.

"We expect Dead Man's Chest to be the film franchise of the year," said Richard Cooke, Calypso's sales and marketing director.

Calypso's Pirates of the Caribbean no-added-sugar juice drinks are supplied in outers of six cluster packs of four 250ml clear PET bottles with re-sealable sports caps at a recommended retail price of GBP1.39 (US$2.41).

Sectors: Soft drinks

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