INDIA: Call for bottled water standardisation
By Swineetha Dias Wickramanayake
The Indian bottled water industry should be standardised, to consolidate its current runaway growth, the secretary general of the Asian Bottle Water Association has said.
Ms Ita Thaher said that the bottled water sector in India is too unorganised and that more focus is required on product development, quality control and marketing for an industry she values at IND Rupees 10 billion, growing at 60% annually.
Thaher is promoting an international meeting on bottled water this June, staged by her association in Chennai (Madras).
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