UK: Caliterra launches new label to coincide with new wines
In addition to the UK launch, which includes a Cabernet Sauvignon, a Merlot and a Carmenere, Caliterra is also launching a Caliterra Syrah, Malbec and Carmenere 2000 this spring.
And to coincide with the releases, Caliterra has designed a new label.
The company said: "Each label has its own colour, dominating the lower section of the new label making the bottles easily identifiable for consumers and communicating a strong brand identity."
"Purple for Merlot, red for Cabernet Sauvignon, green for Sauvignon Blanc and yellow for Chardonnay. All are overlaid with gold writing explaining the origins of the name."
Jointly owned by Robert Mondavi and Eduardo Chadwick, Caliterra's Cabernet Sauvignon 1998 showed as the best red wine in the Harpers Brand Debate 2000.
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