US: California lawmakers reject soft drinks health warning bill
The labels would warn of tooth decay and diabetes
A bill that sought to impose health warnings on sugary soft drinks has failed to become Californian law after it stumbled at the state assembly.
The Sugar-Sweetened Beverage Safety Warning Act was dismissed by the assembly's health committee by eight votes to seven yesterday, according to health activists who backed the bill. It required ten votes to pass.
However, the bill was granted reconsideration, which means there is a final opportunity to try to get it passed, the LA Times reported.
Supporters blamed “strong beverage industry opposition” for the failure but said they would continue to pursue the bill's aims.
The Californian arm of the American Beverage Association, CalBev, has criticised the bill, saying it is “misleading” to suggest that soft drink consumption is “uniquely responsible for weight gain”.
In May, the proposal was voted through the Californian senate by 21 votes to 13 and could have become law by 30 September if it had cleared the assembly and been signed off by the governor. It was first put forward by California Democrat Bill Monning in February.
The proposed warning label reads - State of California safety warning: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.
10 Global Consumer Trends for the Next Five Years
Today’s consumers are value-conscious, interactive, multicultural, health-driven, socially responsible and always connected. In developed markets, conspicuous consumption is out, with personal appeara...read more
- Comment - Heineken's 'No' Cuts SABMiller Options
- Irish whiskey eyes a slice of Scotch's global pie
- Guinness: A Great Day for St James's Gate
- Will Remy come off worse in China Cognac recovery?
- Wines of the Beautiful South Ups its Game
- Patron Spirits' Patron Citrónge Lime
- Wm Grant CMO to head Orangina Scweppes Int'l
- Heineken rejects SABMiller purchase proposal
- Bacardi-Martini appoints Southern Europe chief
- William Grant gives Sailor Jerry pack revamp