US: California declares ‘independence’ as wine nation
The California Association of Winegrape Growers (CAWG) has launched its first marketing campaign by declaring California's 'independence' as a sovereign wine nation.
Earlier this week, the company began the consumer-focused push by declaring the state an independent country where citizens have the right to bear vines. CAWG also unveiled its new website, onenationundervines.com, where wine lovers can view the full 'Declaration of Independence'.
CAWG president Karen Ross said: "This is a light-hearted way of getting across a rather serious message, that California is as varied, full of flavour and aged in tradition as any other country. By declaring our 'independence', we're merely formalising what we see on wine lists and wine shops nationwide: California is wine country."
The organisation has begun the campaign in an effort to show how California's growing conditions, experience and sustainable growing practices make a difference in creating world-class wines.
Part of the promotion will be executed in conjunction with September's California Wine Month.
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