CAGE 2011 - Heineken "gives up" on Russian nationwide beer market

By Chris Mercer | 31 March 2011

Heineken has given up attempting to be a nationwide brewer in Russia and is instead focussing resources on key regions in order to improve its beer market share, the brewer's chief financial officer has said.

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Heineken has given up attempting to be a nationwide brewer in Russia and is instead focussing resources on key regions in order to improve its beer market share, the brewer's chief financial officer has said.

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